Brussels or Rotterdam? That was the choice presented to me by the P&G recruiter 11 years ago. The choice wasn’t difficult. I remember taking the call in sunny São Paolo, where I was enjoying my exchange semester, which had given me a taste of living abroad. I

"Can business be truly a force for good?" This question has been at the core of my exploration of the regenerative paradigm in recent years. Reflecting the mood of our times, my LinkedIn feed is often filled with dire warnings and urgent pleas for change such as "

Businesses are no longer solely focused on profit and growth. In today's society, consumers are becoming increasingly aware of the negative impacts businesses can have on society and the environment, creating a demand for companies to not only minimize harm but also contribute to positive change. So although

Re-evaluating the capitalist model, once considered a fringe or "hippie" viewpoint, has now entered mainstream discourse. Influential business leaders, like Paul Polman, are now openly advocating for companies to become net positive, contributing more to the world than they extract. Businesses are reconsidering their methods and exploring